BY JEANETTE LENOIR
The Northeast may be digging itself out from under Winter Storm Stella but that’s not putting a freeze on artists flocking to the South by Southwest festival in Austin, TX. That roster includes up and coming Hip-Hop artist iFreshH who is starting to make waves in the New Jersey music scene.
SXSW, a global music industry event happens every year during the month of March. It’s an opportunity for new, well-established and up and coming musicians to perform and for some, hopefully walk away with contracts from record labels and other industry folks that attend these events like scouts looking for their next big stars.
The new comer at the global music festival, iFreshH, is a solid and talented performer to look out for this year. The tall, quiet and unassuming figure spitting hip-hop rhymes hails from Trinidad and Tobago but calls Newark, NJ home. iFreshH performs locally, has released several music videos, and is steadily gaining traction, as he debuts his talents for a larger and more influential crowd at SXSW.
iFreshH’s music has a solid foundation in the Hip-Hop genre but his style also includes a hint of versatile soul rhythm, especially with No Love For Me, a song that carries a catchy tune even your mom can appreciate and swing to.
His recent performance opening up for Rich The Kid in Teaneck, NJ at Mexicali Live, as part of a collaboration with other talented and eager performers like Murdah Baby, one would be inclined to think he also represents part of the world of underground music and gangster rap. Nonetheless, iFreshH maintains a humble outlook on life outside of his beats and rhymes. And although he dropped out of a promising college career majoring in Criminal Justice with a 4.0 GPA, his views and perspectives on life comes across as solid and goal oriented. He’s definitely a rising star and promising artist to keep an eye on.